Keep It Only If It’s Perfect.

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30-Day Fit & Feel Guarantee.

If the colour, fit, or look isn’t perfect, return the strap unworn within 30 days for a full refund or exchange.

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2-Year Craftsmanship Warranty.

Covered for 24 months against cracks, delamination, or stitching faults. We’ll repair or replace the strap free of charge.

The HydroFlex ™ advantage

Compare HydroFlex™ Others
Instant comfort. Zero "break-in" period
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Resistant to cracking & fraying
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Fully waterproof (pool & sea)
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Customers often compare to OEM level fit & finish
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Built for extreme use (i.e. snow, heat, UV, sweat, etc.)
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Custom design based on 6+ years of R&D & feedback
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Rebranded, copy/imitation strap from Ali Baba, Temu, Etc.
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All-day comfort. Lighter, cleaner wrist profile. Built to endure.

Made possible by the Loop-less™ deployant system and dual-stage-vulcanized HydroFlex™ rubber.

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Flawless fit. Zero readjustment.

The Loop-less™ clasp locks once for a precise, repeatable fit. no stretching or daily tightening.

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Weightless movement, no pressure points.

HydroFlex™ rubber flexes with your wrist, keeping even comfort through every motion.

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Endures what ordinary rubber can’t.

Dual-stage vulcanization keeps it flexible, salt-proof, and perfectly shaped for years.

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Choose your perfect finish.

Every strap is designed for our precision-engineered deployant clasp, designed for comfort, durability, and integration. Available in classic stainless steel or stealth DLC-coated black.

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Engineered comfort. Curved design ensures even pressure on the wrist.

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Luxury finish. Brushed surfaces resist scratches and match high-end cases.

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Custom feel. Easy to swap and size for your exact preference.

FAQs

We’ve got answers.

Yes, the clasps are sold separately.

You can add a clasp directly on the product page while selecting your strap options. This ensures the correct clasp size is paired and installed for your strap before dispatch.

We offer clasps separately because some customers prefer flexibility. Some rotate a single clasp across multiple straps, while others may already have a compatible clasp and don’t need an additional one.

Loop-less™ HydroFlex™ straps sit at the top of our range for a reason. They combine premium FKM rubber, a refined Loop-less™ construction, and meticulous finishing that took significantly more time and effort to develop. Months of R&D and prototyping went into refining the final version, with multiple iterations to get the balance of feel, fit, and finish exactly right.

You are not paying for a logo. You are investing in long term comfort, durability, and a strap that feels as considered as the watch it is paired with.

Yes. This strap is available in a variety of lug width sizes (18mm through to 23mm) to suit most major watch brands, and comes fitted with quick-release spring bars for tool-free installation.

Unlike a traditional buckle, the Loop-less™ clasp operates like a bracelet. Once sized, it locks to your wrist perfectly — no excess tail, no re-tightening, no keeper loops.

Yes. Our Loop-less™ straps are compatible with your OEM Omega deployant clasp.

To ensure a correct fit, the clasp size must match the width of the strap at the clasp end, not the lug width.

For example, if your selected strap tapers down to 18mm at the clasp end, you will need an 18mm OEM clasp, even though the lug size of the strap may be 20mm.

Absolutely. Our HydroFlex™ range of straps are designed for optimal comfort, ensuring they flex with your wrist, so you can wear it from desk to dive with no irritation.

Yes. HydroFlex™ is waterproof, salt-proof, and UV-stable. It won’t absorb moisture, crack, or fade — built for real use, not just display.

4.9
Rated 4.9 out of 5 stars
Based on 361 reviews
Total 5 star reviews: 344 Total 4 star reviews: 12 Total 3 star reviews: 5 Total 2 star reviews: 0 Total 1 star reviews: 0
99%would recommend these products
Slide 1 selected
361 reviews
  • KA
    Keith A.
    Flag of United Kingdom
    Verified Buyer
    Reviewing
    Loop-less™ HydroFlex™ | Solar Flare Edition | Orange Strap with Orange Stitching
    I recommend this product
    Rated 5 out of 5 stars
    8 hours ago
    Great purchase

    Decided to buy one after much thought and happy that I did; easy to fit, comfortable, and looks great. My one thought….is it really worth a price tag of over £250 for the strap and clasp!

    That said, I’m now going to buy a leather strap for another of my watches.

  • RC
    Robin C.
    Flag of United Kingdom
    Verified Buyer
    Reviewing
    Loop-less™ HydroFlex™ | Stellar Azure Edition | Light Blue Strap with Light Blue Stitching
    I recommend this product
    Rated 5 out of 5 stars
    14 hours ago
    Artem loop HydroFlex

    Received my strap today looks amazing and feels amazing. Definitely feels and looks premium. And the little switch on the back of the strap to move the spring bar is absolutely amazing thank God no more scratches for the lugs. I was told by Artem they may be an import duty, but they will take care of this. I did pay it my self but I’m 100% confident that they will credit this back to me. I’m looking forward to purchasing more colours.

  • PA
    Peter A.
    CA, United States
    Verified Buyer
    Reviewing
    Loop-less™ HydroFlex™ | Orbital Moss Edition | Green Strap with White Stitching
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    Great fit and comfort

    Got this for Omega Planet Ocean. Quality and looks are OEM quality, with small but key difference: this is 21/18 opposed to 21/18. Gives more support than OEM and more options for various clasps.

  • AC
    Angelos C.
    MEX, Mexico
    Verified Buyer
    Reviewing
    Loop-less™ HydroFlex™ | Blood Moon Edition | Red Strap with Red Stitching
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    Seamaster Planet Ocean Tokyo 2020

    This Artem strap fits perfectly with this duochromatic Seamaster. The clasp is as good as the original, but the strap is much better

  • JK
    John K.
    VA, United States
    Verified Buyer
    Reviewing
    Loop-less™ HydroFlex™ | Blood Moon Edition | Red Strap with Red Stitching
    I recommend this product
    Rated 5 out of 5 stars
    5 days ago
    What makes a great company

    When things go wrong is where great companies stand out. I had an issue with strap I ordered, sent in email, got a response the same evening and tracking number the next day. Amazing response, new strap is top notch