Where It
All Began

Where It All Began

Right here in Adelaide, a city often overshadowed by its louder neighbours, two university mates discovered a mutual fascination with horology. Meeting in the university gym but bound by the gears and springs of wristwatches, we realized the watch itself was more than just a timekeeper—it was an extension of ourselves.

A Craft
Born of Necessity

A Craft Born of Necessity

It wasn't enough to simply wear a watch; it needed to be a statement, a piece of art uniquely ours. That's when we ventured into the world of watch straps. Stock strap options? Too limiting. Existing aftermarket straps? Mostly afterthoughts. It was this void that motivated us to create something that would surpass the ordinary. Thus, Artem Straps was born.

The Artem

The Artem Ethos

Our motto, "Ars est celare Artem", means true art conceals the means by which it is achieved. That’s our guiding principle. Our straps aren't just about holding a watch on your wrist; they embody an artisan’s care and an engineer’s precision. We initiated this journey not for the marketplace, but to perfect a strap good enough for our own watches. And we think that makes all the difference.

The Journey

The Journey

Our initial days were all about burning the midnight oil meticulously packing each order by hand to ensure that it reached its new owner in perfect condition. We’ve since evolved from that small room, but what hasn’t changed is our obsessive focus on delivering exceptional quality.

Our Ever-Evolving

Our Ever-Evolving Range

Our journey began with the Classic Strap, and we've never looked back. Your feedback drives us to expand our collection, from Loop-less to Nylon straps to HydroFlex, as well as premium accessories. It’s the ultimate symbiotic relationship; your voice shapes our offerings.

Join the
Artem Family

Join the Artem Family

Whether you’re a seasoned watch aficionado or a casual enthusiast, we invite you to be a part of this incredible journey. Choose Artem Straps, and experience the blend of cutting edge design, superior quality, and unparalleled customer service that can only come from a brand that is driven by passion.

But what makes us truly unique in this market is that we were not looking to make a product for the average consumer. Instead, we are two friends who were looking to make the perfect strap for our collection. We welcome you to join us on this exciting journey by becoming part of the Artem family.