
Fall in love with your
timepiece all over again.
Luxury watch straps designed to fit better, last longer, and give your watch a new lease of life.
Straps recently featured.
Check out our products the industry's leading authorities have recently endorsed.
Trusted by 30,000+ watch collectors worldwide.
Questions?
We've got answers.
What is the difference between Loop-less™ and Classic straps?
Loop-less™ eliminates the keeper loop entirely for a cleaner, more streamlined look on the wrist. Classic is the traditional configuration with a keeper loop. Both are available in HydroFlex™ FKM rubber. Not sure which suits your watch? Read this article to find out more.
What makes HydroFlex™ different from regular rubber straps?
HydroFlex™ is a designation reserved only for our finest straps, featuring a FKM-rubber compound, perfected over an eight-hour mixing process and dual-stage vulcanisation at extreme temperatures. It delivers superior flexibility, resistance to sweat and water, and a premium feel that standard rubber simply can't match. Built for daily wear without compromise.
Will this strap fit my watch?
Artem straps are available in 18mm, 19mm, 20mm, 21mm, 22mm, and 23mm lug widths. Check your watch model's specifications online or measure between the lugs directly. Each product page includes a fitment guide based on wrist size. Still unsure? Contact us and we'll find the right fit.
What is Barenia® leather and why does it matter?
Barenia® is a legendary French calfskin, originally developed by the world-renowned Haas Tanneries. Known as the heritage leather once reserved for Hermès saddlery, it’s prized for its unrivaled softness, resilience, and the way it ages beautifully over time.
How long will my Artem strap last?
Every strap is backed by a 2-year warranty against cracks, peeling and stitch failure. With proper care, our straps are built to last many years. If anything goes wrong due to a manufacturing defect, we make it right.
Learn more about our straps

Watch Strap Basics
Getting the right watch strap is not complicated once you understand the fundamentals. This guide breaks down everything you need to know, from sizing to installation, so you can choose your Artem strap with confidence.
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HydroFlex™ or Standard: which holds up better for you?
If you are deciding between the two materials, this breaks down exactly what each one is built for.
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Classic or Loop-Less™: what changes day to day?
We often get asked this question, “what’s the difference between your Loop-less™ and Classic strap range?”. The answer is quite simple, it’s all in the buck...
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How to adjust the length of your Loop-less™ strap
You've bought one of our Loop-less™ straps and wantt o know how to get the perfect fit on the wrist. This video shows you how to do just that.
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How to find your watch's lug width
Before you pick a strap, this shows you how to measure your lug width in under two minutes so you get the right fit first time.
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The Ultimate Omega Strap Guide
Welcome to the ultimate strap guide from Artem Straps. This edition looks at the best strap and colour combinations from Artem’s Sailcloth, FKM Hybrid, and N...
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Upgrade your
Straps worthy of the watches you worked hard for.
Made to rival OEM quality.
Precision fit, premium materials, and clean finishing.
Guaranteed to last.
Backed by a 2-year warranty against cracks, fraying, and stitch failure.
Trusted by the experts.
Our straps have been endorsed by the industry's leading publications including Hodinkee, Fratello, Time+tide & more.
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