Values
1. Craftsmanship
Above All
1. Craftsmanship Above All
We are perfectionists first and businesspeople second. With backgrounds in engineering and health, our foray into the watch strap industry was driven by a quest for superior quality and optionality that wasn't available on the market. We've spent countless hours on research and development to produce a product range that we would be proud to use ourselves. Every detail, from the choice of materials to the stitching, is painstakingly considered. We don't take shortcuts, and we don't compromise—because we know you wouldn't either.
2. Customer-Centric
Innovation
2. Customer-Centric Innovation
Listening to you, our community, is what keeps Artem evolving. Our initial Classic strap range expanded based on the specific needs and wishes of our customers. We continuously monitor demand, rolling out new sizes, colours, and styles when we're convinced there's genuine enthusiasm for them. Our commitment is to create not just any product, but the right product. Your passion is the fuel for our innovation.
3. Authenticity &
Integrity
3. Authenticity & Integrity
Artem Straps was born out of a real, organic friendship and a genuine passion for watches. We've been through the grind—burning the midnight oil in a cramped bedroom—just to get orders out on time. This hands-on, grassroots approach has instilled in us a level of integrity that runs through every aspect of the business. From being upfront about our product's details to ensuring that our growth never compromises our quality, we keep it real. Always.