I'm a big Artem fan (as you can see from attached photos).

In particular, their premier Loop-less Hydroflex straps with stainless steel deployant clasps.

I initially bought a Loop-less Sailcloth strap as the UK based Artem supplier (Watch Obsession) only stocks the Pin/Buckle Hydroflex version.

It was fabulous but I couldn't resist the lure of the range topper Loop-less so placed an order with Artem directly. The downside is that it ships from Australia so takes about a week to arrive and makes returning an item more invloved.

I needn't have worried.

It's a big step up from the Sailcloth with incredible comfort straight out of the box.

The strap also has a slightly wider, fuller and smoother curve giving it an effortlessly superior look on wrist.

It has a very slightly more matt finish than the Sailcloth but still possesses a subtle sheen.

The deployant clasp is beautifully finished in a stylish mix of satin and polished steel, is incredibly easy to adjust and has that solid high quality feel and action that many don't.

I was so impressed that I purchased a further two ; the Cosmic Tide ( a gorgeous 'petrol blue') and the 'Lunar Ash' ( a mid 'steel grey'), for my beach watch and golf watch respectively.

My next one will be for a far more indulgent Panerai or Omega imminent purchase!

They're on the pricier side but the cliche that 'you get what you pay for' is never more apt here.

Superb in every way with fantastic customer service (they reply to emails no less!!)

Things…

I bought this strap for my Omega Speedmaster Racing and couldn’t be happier. The strap fits like a glove and gives a more comfortable feel than the original Omega leather straps that come with the watch. It is also considerably cheaper than the Omega straps too. The addition quick release spring bars are also fantastic for quickly changing straps which will come in handy as I will definitely purchase more of these straps