Classic Standard B2B

Classic Standard

The everyday strap. Built uncommonly well.

At a Glance, With Intention.

There is a reason this strap began the Artem story.

Classic Standard is the original, sailcloth, tang buckle, refined balance. No embellishment. No gimmicks. Just tactility, longevity, and poise on the wrist.

It remains one of the most confidently reordered SKUs in the Artem catalogue, not because it performs above its class, but because it redefines the class entirely.

Ideal for: All-purpose retailing, tang buckle clientele, collector-first clients, legacy watch refreshes.

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Why Stockists Choose It

Quiet Essential
This is the strap customers know how to wear, and want to wear again. Uncomplicated. Reliable. Always appropriate.
Universally Understood
Whether it’s a modern diver or a vintage chrono, Classic Standard reads as intentional. A ready fit across styles and decades.
Packaged for Clarity
Ships flat. Branded insert. Retail-ready with no intervention. Available with buckle or bare.
Confidence at Every Price Point
An accessible shelf price with premium tactile appeal. Strong sell-through across both entry and returning clientele.

Core Features

Signature Sailcloth Construction
Synthetic upper. Leather base. Natural rubber core (caoutchouc). Engineered for resilience and comfort.
Tang Buckle Fit
Classic closure for customers who prefer traditional adjustability and tactile feel.
Balanced Padding
Subtle lift without bulk. Tailored for modern case proportions and vintage reissues alike.
Multiple Stitch Options
Available in clean monochromes or subtle contrast (white, grey, red, navy, blue).
Standard Sizing Coverage
Core range: 18mm, 20mm, 21mm, 22mm.
Fits wrist sizes from 6.25" to 7.75".